When Nikon approached photographer and filmmaker Corey Rich, to be a part of the D4 release project not only did they ask him to produce a video and stills, showing off the attributes of the new camera, they were also looking for a behind the scenes video spot detailing how "WHY" came together. This was an amazing opportunity, as it allowed Corey to simultaneously be both a filmmaker/photographer and a teacher. Capturing the action behind the scenes became just as important as the hero footage and stills. "HOW of WHY" is a great illustration of everyone's hard work and ability to multitask, plus proof that the team had a lot fun along the way! More of Corey's work can be found at www.coreyrich.com.